Pamene magetsi a Shanghai 2025 Nightlife Festival akuyatsidwa ku Shangsheng Xinshe,kuyatsamakampani akuchitira umboni kutsegulidwa kwa nyengo yatsopano - pakusintha kwachuma chausiku kuchokera ku "kudya usiku" kupita ku "kumanganso malo owoneka bwino", njira yowunikira sikulinso malo ogwirira ntchito, koma yakhala njira yayikulu yoyambitsa mphamvu yamzindawu usiku. Kafukufuku waposachedwa akuwonetsa kuti kukula kwa msika waku China wachuma usiku wafika 50.25 thililiyoni yuan mu 2023, komanso kugwiritsa ntchito mwanzerukuyatsatekinoloje ikukhala chida chachikulu chothandizira msika waukuluwu.
Ukadaulo wowunikira umatanthawuza gawo latsopano la moyo wausiku wamtawuni
Malinga ndi deta yochokera ku Unduna wa Zamalonda, 60% yazakudya m'mizinda yaku China zimachitika usiku, ndipo kumwa m'malo ogulitsira kuyambira 18:00 mpaka 22:00 kumakhala kopitilira 50% ya tsiku lonse. Kugwiritsa ntchito nthawi yausiku kumathandizira kuwirikiza katatu pazakudya zoyendera alendo kuposa kumwa masana.machitidwe owunikiraakukonzanso zochitika za ogula kuchokera ku miyeso itatu:
Kukonzanso kuyatsa kwa malire a nthawi kumawonekera kwambiri mu Monument to the People's Liberation CBD ya Chongqing. Monga chigawo chamalonda chomwe chili ndi kuchuluka kwakukulu kwa anthu ogwiritsa ntchito usiku ku China mu 2024, chawonjezera nthawi yogwiritsira ntchito mpaka 2amKuwala kwa LEDkukonzanso chilengedwe, komanso kuphatikizidwa ndi mbiri yowunikira komanso mthunzi pamawonekedwe azama media, kwachulukitsa kuchuluka kwa anthu omwe amamwa pagawo lililonse ndi 40%. "Mtundu wowunikira + wamalonda" uwu ukufaniziridwanso m'dziko lonselo - mtundu wa "Night Jinling" wopangidwa ndi Nanjing Xinjiekou Business District molumikizana ndi Confucius ndi Confucius, kachisi amasintha madera omwe amamwa mwamwambo m'chaka chowala, kachisi amasintha madera omwe amamwa mwamwambo. 35% pakuyenda usiku kwa okwera mu 2024.
The interactive Revolution yakuyatsa kwanzeruwapanga "Waterfront Lighting Corridor" ku Suhewan, Shanghai kukhala chitsanzo. Dongosolo la dimming la AI lomwe limagwiritsidwa ntchito m'derali limatha kusintha kuwunikira kutengera kuchuluka kwa nthawi yeniyeni. Khamu likadziwika, magetsi amasinthira ku chikondwerero cha chikondwerero ndikusewera nyimbo zakumbuyo molumikizana. Lipoti la "Suhewan Vitality Index Report" lomwe linatulutsidwa pamodzi ndi a JLL ndi Jing'an District likuwonetsa kuti njira yowunikira yowunikirayi yachulukitsa nthawi yogona usiku m'derali ndi mphindi 27, ndikuwonjezera 22% pazakudya zozungulira. Chochititsa chidwi kwambiri ndichakuti "matani oyenderana ndi kuwala ndi mithunzi" opangidwa ndi makampani monga Foshan Lighting achita bwino kwambiri chifukwa chamayendedwe oyenda pansi, ndikulowetsa zosangalatsa zaukadaulo muzochitika zachuma zausiku.
Kumasulira kwa kuyatsa kwa chikhalidwe cha IP ndikutsegula zikhalidwe zachikhalidwe monga cholowa chamtundu wosawoneka. Pa Chikondwerero cha Spring cha Chaka cha Njoka mu 2025, chiwonetsero chamaluwa cha Quanzhou tung chidzasintha njira ya pepala losaoneka la chikhalidwe chojambula kukhala 3D kuwala ndi mthunzi. Chitsanzo chatsopanochi cha "cholowa chosaoneka cha chikhalidwe + chowala" chapangitsa kuti chiwonjezeko cha 180% pachaka cha ndalama zokopa alendo usiku. Mumgwirizano wodutsa malire pakati pa zaluso za Bubble Mart ndi Paper Cuttings, mabizinesi owunikira adasintha Mapepala Odula ndege kukhala zida zowunikira zowunikira pogwiritsa ntchito ukadaulo wowonetsera makonda, ndikupanga mawonekedwe atsopano ogwiritsidwa ntchito a "kusangalatsa + kuwala".
Kusintha kuchokera ku hardware kupita ku mayankho a zochitika
Kukula koopsa kwachuma chausiku ndikuyendetsa kusintha kwamakampani opanga magetsikuchokera ku malonda a nyali zachikhalidwe kupita ku "njira zothetsera chilengedwe chonse". Kusintha uku kukuwonekera m'njira zitatu zazikulu zaukadaulo:
Multispectralukadaulo wowunikirayakhala kiyi yopititsa patsogolo luso la ogula usiku. Dongosolo la "Emotional Light Formula" lopangidwa ndi OPPO Lighting limatha kupanga malo ofunda achikasu omwe amalimbikitsa kugula m'malo ogulitsira posintha kutentha kwamitundu ndi kugawa kwamitundu, ndikupanga mawonekedwe amtundu wa buluu wofiirira omwe amalimbikitsa malingaliro a anthu m'mipiringidzo. Deta yoyesa ikuwonetsa kuti kuyang'anira kowona bwino kumatha kukulitsa nthawi yokhazikika ya ogula ndi 15% ndikuwonjezera mitengo yogula ndi 9%. Chojambula chosinthika cha Micro LED chomwe chinayambitsidwa ndi Sanan Optoelectronics chagwiritsidwa ntchito pazithunzi za nyumba za Bund ku Shanghai, kupititsa patsogolo kukopa kwamalonda usiku chifukwa cha kuwala kosiyana kwambiri ndi mthunzi.
Machitidwe owunikira otsika kaboniYankhani ku cholinga cha "dual carbon" ndikuchepetsa ndalama zogwirira ntchito. Mu polojekiti ya Qingdao 5G Smart Light Pole Project, Huawei ndi Hengrun Optoelectronics anathandizana pa njira yowunikira yowunikira ya photovoltaic, yomwe idachepetsa 60% pakugwiritsa ntchito mphamvu zamagetsi mumsewu ndikupulumutsanso 30% yamagetsi kudzera mu dimming yanzeru. Mtundu uwu wa "kupulumutsa mphamvu +" ukukhala muyeso wama projekiti azachuma usiku. Malinga ndi mawerengedwe, retrofitting ndiKuwala kwa msewu wa LEDzomwe zikugwirizana ndi mulingo watsopano wadziko zitha kupulumutsa 3000-5000 yuan pamagetsi amagetsi pazaka 5 za moyo wake, kuchepetsa kwambiri kukakamiza kwa ndalama pama projekiti azachuma a boma usiku.
Kuphatikizika kwaukadaulo wowoneka bwino komanso weniweni wowunikira kumatsegula malo olingalira achuma chausiku cha metaverse.
Dongosolo la AR kuwala ndi mithunzi yowongolera yopangidwa ndi Liade Group yakhazikitsidwa ku Kuanzhai Alley, Chengdu. Alendo odzaona malo atha kuyambitsa zochitika zakale poyang'ana magetsi a mumsewu ndi mafoni awo. "Kuwala kwenikweni + kowoneka bwino" kumeneku kumawonjezera nthawi yoyendera usiku pamalo owoneka bwino ndi ola limodzi. Kufufuza kopitilira muyeso kumachokera ku Guangfeng Technology, yomwe ukadaulo wake wa laser projection ungasinthe chipika chonsecho kukhala malo ochitira masewera a AR, ndikupanga mtundu watsopano wa ogula pachuma chausiku.
Kutha kusintha kuchokera kuukadaulo wa single point kupita ku zomangamanga
Kukula kwakuya kwachuma chausiku ndikukonzanso malo ampikisano amakampani owunikira. Lu Mei, wamkulu wa Strategic Advisory Department of JLL East China, adanenanso kuti "mpikisano wam'tsogolo wachuma chausiku ndiye mpikisano wokhoza kusintha mitundu yamatawuni kukhala yokopa ogula.
Mpikisanowu wabweretsa njira zitatu zatsopano: Kuphatikizika kwa malire a mgwirizano wachilengedwe kwakhala gawo lodziwika bwino pama projekiti akuluakulu. Mu ntchito yowunikira ya Shanghai 2025 Nightlife Festival,Kuwala kwa Philips, pamodzi ndi Tencent Cloud ndi Wenheyou, adapanga chilengedwe chotsekedwa cha "kuunikira + chikhalidwe + chodyera" - kutsogolera ogula kuti atenge nawo mbali pazochitika zapaintaneti pogwiritsa ntchito zizindikiro za QR zowunikira, ndikuwatsogolera ku malo ogulitsa zakudya zopanda intaneti, kukwaniritsa kuwonjezeka kwa 30% pakutembenuka. Mtundu uwu wa "bizinesi yowunikira + intaneti + + yachikhalidwe cha IP" ikukhala gawo lalikulu lazachuma pama projekiti azachuma usiku.
Mtengo wa migodi wa ntchito yowunikira umatsegula njira yachiwiri ya kukula.
Makampani owunikira achikhalidwe akusintha kuchoka ku "zogulitsa nthawi imodzi" kupita ku "ntchito zanthawi yayitali", monga "Light and Shadow Operation Service" yomwe idakhazikitsidwa ndi Zhouming Technology ku Xi'an Datang Night City. Mwa kuwunikakuyatsazotsatira ndi oyendetsa oyendetsa deta mu nthawi yeniyeni, chiwembu chowunikira chimasinthidwa mwamphamvu kuti chiwongolere zomwe ogula amakumana nazo. Mtundu uwu wautumiki umalola makampani kuti apitilize kupanga ndalama ngakhale atavomerezedwa ndi polojekiti, ndikukwera kwamitengo yamakasitomala kuposa 50%.
Kusintha mwakuya kwazithunzi zoyima kumapanga maubwino osiyanasiyana. Paziwonetsero zachikhalidwe ndi zokopa alendo, "Cultural Narrative Lighting System" yopangidwa ndi Leishi Lighting imatha kusintha mawonekedwe azithunzi ndi mithunzi yokhazikika potengera chikhalidwe cha zigawo zosiyanasiyana zakale; Muzochitika zamalonda, Lidaxin "Smart WindowLighting Solution" imakopa odutsa kuti asadutse kuwala ndi mthunzi, ndipo mayesero awonetsa kuti amatha kuwonjezera chidwi chazenera ndi 60%.
Paziwonetsero zachikhalidwe ndi zokopa alendo, "Cultural NarrativeLighting System"yopangidwa ndi Leishi Lighting imatha kusintha makonda ankhani zowunikira komanso mthunzi kutengera chikhalidwe cha zigawo zosiyanasiyana za mbiri yakale; Muzochitika zamalonda, "Smart Window Lighting Solution" ya Lidaxin imakopa anthu odutsa kuti asadutse kuwala ndi mthunzi, ndipo mayesero asonyeza kuti akhoza kuwonjezera chidwi chazenera ndi 60%. mpikisano wofanana.
Kuwonera kwa Zhongzhao Network:
Kuyambira pakuwunikira kogwira ntchito mpaka kusimba nkhani, kuchokera pazida zama Hardware kupita ku ntchito zachilengedwe, themakampani opanga magetsisichinangokwaniritsa kubwereza kwaukadaulo komanso kusintha kwamitengo yamakampani pakukula kwachuma chausiku.
Pamene kuunikira kumachokera ku "kuunikira msewu" kupita "kutanthauzira moyo",makampani owunikiraakukonzanso malingaliro a spatiotemporal achuma chakumatauni usiku kudzera mukuphatikizana kozama kwaukadaulo waukadaulo, ukadaulo wapa digito, ndi IP yachikhalidwe. Kumbuyo kwa kusinthaku sikungowonjezereka kosalephereka kwa teknoloji yopulumutsira mphamvu pansi pa cholinga cha "carbon wapawiri", komanso kuyankha kufunikira kwa zochitika zozama mu nthawi ya kukweza kwa ogula. M'tsogolomu, mabizinesi omwe angaphatikizepo kuwala, luntha, ndi chikhalidwe chawo adzapeza zogwirizanitsa zamakampani owunikira mu 50 trillion night economy blue ocean. Ndipo kusintha kwamatauni usiku komwe kumayendetsedwa ndi kuyatsa kwayamba kumene.
Kuchokera ku Lightingchina.com
Nthawi yotumiza: Jul-15-2025